PRINCIPAL PRODUCT DESIGNER
Transforming Complex Systems into Intuitive, Scalable, and Impactful User Experiences
Senior UI/UX Leader & Design Mentor with over a decade shaping digital experiences that bridge user needs with business goals. Expert in uncovering user pain points through research and translating insights into intuitive, high-impact interfaces across automotive, energy, finance, and manufacturing.
PROVEN IMPACT
Real results for real businesses
Enterprise UX Leadership
DTE Energy Project
Active System Users
Avg. Performance Boost
FEATURED WORK
Case studies and projects that define excellence
EXPERIENCE
Enterprise leadership across Fortune 500 companies
Principal Product Designer
DTE Energy - Digital Factory Program
Led comprehensive UX redesign of Mobile Timesheet System within Digital Factory program. Modernized 3 legacy platforms serving 400+ daily users, resulting in $3M annual cost savings and 200% increase in mobile engagement.
- Replaced 20-year-old Mobile Timesheet System with modern mobile-first platform
- Achieved $3M annual savings through improved data accuracy and efficiency
- Conducted user research with field crews, supervisors, and administrative staff
- Increased mobile engagement by 200% through intuitive design
- Implemented robust validation system reducing errors by 80%
Senior UX Designer
Ford Motor Company - Global Enterprise Systems
Led UX design for Global Dealer Program Enrollment System serving 1,200+ dealers worldwide. Reduced processing time by 50% and improved data accuracy by 80% through research-driven design approach.
- Redesigned dealer enrollment system for 1,200+ global dealers
- Reduced processing time by 50% through workflow optimization
- Improved data accuracy by 80% with enhanced validation
- Mentored 5 junior designers, increasing team productivity by 35%
- Collaborated with international stakeholders across multiple time zones
Senior UI/UX Designer
ChannelNet - Luxury Automotive Digital Agency
Designed premium digital experiences for luxury automotive brands including Land Rover, Jaguar, and Harley-Davidson Financial Services. Created sophisticated lease and retail financing portals as part of Chase Bank's Automotive Financial division.
- Designed Land Rover & Jaguar Financial Services portals for Chase Bank
- Created Harley-Davidson financing platform with brand-forward design
- Streamlined complex automotive financial workflows for luxury customers
- Integrated premium brand identities with financial trust signals
Product Designer & UX Lead
CSM Manufacturing Corp - Global Shop Solutions ERP
Led 6-year digital transformation initiative, customizing enterprise ERP platform for manufacturing operations. Increased user engagement by 50% and brand recognition by 50% through comprehensive design system.
- Led UI/UX for Global Shop Solutions ERP platform customization
- Designed 8 integrated modules: shop floor, CRM, BI, accounting
- Increased user engagement by 50% through improved usability
- Boosted brand recognition by 50% via unified design system
- Integrated design into Agile sprints for 6-year partnership
EXPERTISE
Tools and technologies I master
APP STORE RELEASES
From concept to launch - designing and developing complete iOS applications for the Apple App Store
The Neutral Zone
Train Smarter. Play Better. Understand the Game.
The ultimate hockey IQ training app designed for players, parents, coaches, and managers. Whether learning the game for the first time or sharpening advanced skills, The Neutral Zone teaches proper positioning, systems understanding, and situational awareness like never before.
WHAT CLIENTS SAY
Real feedback from Fortune 500 companies and industry leaders
"Todd's work on the Global Dealer Program Enrollment System transformed our operations. The 50% reduction in processing time and 80% improvement in data accuracy exceeded all expectations. His ability to translate complex requirements into intuitive design is exceptional."
"The Mobile Timesheet System redesign has been a game-changer for DTE Energy. Todd's research-driven approach and attention to user needs resulted in $3M annual savings and dramatically improved field crew satisfaction. Outstanding work."
"Todd delivered premium automotive financial portals that seamlessly integrated Land Rover and Jaguar brand experiences with Chase's financial platform. His ability to balance luxury aesthetics with complex financial workflows resulted in exceptional customer satisfaction."