PRINCIPAL PRODUCT DESIGNER
Transforming Complex Systems into Intuitive, Scalable, and Impactful User Experiences
Senior UI/UX Leader & Design Mentor with over a decade shaping digital experiences that bridge user needs with business goals. Expert in uncovering user pain points through research and translating insights into intuitive, high-impact interfaces across automotive, energy, finance, and manufacturing.
PROVEN IMPACT
Real results for real businesses
Enterprise UX Leadership
DTE Energy Project
Active System Users
Avg. Performance Boost
FEATURED WORK
Case studies and projects that define excellence
EXPERIENCE
Enterprise leadership across Fortune 500 companies
Principal Product Designer
DTE Energy - Digital Factory Program
Led comprehensive UX redesign of Mobile Timesheet System within Digital Factory program. Modernized 3 legacy platforms serving 400+ daily users, resulting in $3M annual cost savings and 200% increase in mobile engagement.
- Replaced 20-year-old Mobile Timesheet System with modern mobile-first platform
- Achieved $3M annual savings through improved data accuracy and efficiency
- Conducted user research with field crews, supervisors, and administrative staff
- Increased mobile engagement by 200% through intuitive design
- Implemented robust validation system reducing errors by 80%
Senior UX Designer
Ford Motor Company - Global Enterprise Systems
Led UX design for Global Dealer Program Enrollment System serving 1,200+ dealers worldwide. Reduced processing time by 50% and improved data accuracy by 80% through research-driven design approach.
- Redesigned dealer enrollment system for 1,200+ global dealers
- Reduced processing time by 50% through workflow optimization
- Improved data accuracy by 80% with enhanced validation
- Mentored 5 junior designers, increasing team productivity by 35%
- Collaborated with international stakeholders across multiple time zones
UX Designer
ChannelNet - Luxury Automotive Digital Experiences
Created premium digital platforms for Aston Martin and Maserati, elevating brand presence and increasing client engagement by 60% through sophisticated, user-centric design.
- Designed luxury digital experiences for Aston Martin & Maserati
- Increased client engagement by 60% through refined UX
- Maintained brand integrity while improving usability
- Delivered world-class automotive digital platforms
Product Designer & UX Lead
CSM Manufacturing Corp - Global Shop Solutions ERP
Led 6-year digital transformation initiative, customizing enterprise ERP platform for manufacturing operations. Increased user engagement by 50% and brand recognition by 50% through comprehensive design system.
- Led UI/UX for Global Shop Solutions ERP platform customization
- Designed 8 integrated modules: shop floor, CRM, BI, accounting
- Increased user engagement by 50% through improved usability
- Boosted brand recognition by 50% via unified design system
- Integrated design into Agile sprints for 6-year partnership
EXPERTISE
Tools and technologies I master
APP STORE RELEASES
From concept to launch - designing and developing complete iOS applications for the Apple App Store
The Neutral Zone
Train Smarter. Play Better. Understand the Game.
The ultimate hockey IQ training app designed for players, parents, coaches, and managers. Whether learning the game for the first time or sharpening advanced skills, The Neutral Zone teaches proper positioning, systems understanding, and situational awareness like never before.
WHAT CLIENTS SAY
Real feedback from Fortune 500 companies and industry leaders
"Todd's work on the Global Dealer Program Enrollment System transformed our operations. The 50% reduction in processing time and 80% improvement in data accuracy exceeded all expectations. His ability to translate complex requirements into intuitive design is exceptional."
"The Mobile Timesheet System redesign has been a game-changer for DTE Energy. Todd's research-driven approach and attention to user needs resulted in $3M annual savings and dramatically improved field crew satisfaction. Outstanding work."
"Todd delivered luxury automotive digital experiences that elevated our brand presence. His understanding of high-end user expectations and ability to execute at that level made our platforms truly world-class."